After much musing, contemplation, reflection and otherwise prevarication the time has come to post our first blog.

For those of you new to A2Zest – a little introduction. We are four; Jan, Jimmy, Jonny and me, Mark. We love working with food and, luckily for our business model, it appears that people love to eat the food we make.

We are fortunate in that each of us brings something individual to A2Zest. Jan has colossal planning and organisational skills – helpful when working with three boys, none of which is still quite sure what fabric conditioner is for… Jimmy and Jonny are our chefs. Jim, London born and bred, looks like he bites dogs back but is in fact as soft as dripping. Jonny, originally from Herefordshire has now returned to his roots. Both have worked for many years in London developing a huge range of culinary skills between them. Their natural habitat is in the kitchen putting together fantastic food that is appreciated by even our most discerning customers. As for me, my job is to keep the order book filled although sometimes I’m allowed to stir things and put the kettle on.

As you will already have noted we love making food for others to share and enjoy. At this point some might be tempted to launch into some mellifluous manifesto on the importance of the culinary arts in sustaining the soul. While these notions might keep Melvyn Bragg awake through the night, it is not quite our style. We prefer to consider the simpler questions such as; whose method makes the best crackling; how long to bake the perfect chocolate fondant and why are coconuts hairy?

Our style is simplicity. This is the key to the way we like to do things. I know we are far from the first to advocate this point of view but it seems to make perfect sense. Source the best possible raw ingredients, of which there is an overwhelming abundance in Herefordshire, treat with respect and let the quality of the produce speak for itself. This is our raison d’etre, our magnum opus, our credo, our.. oh sorry, did I wake you Melvyn?